A STUDY OF CUSTOMEAR”S PERCEPTION REGARDING Automated Teller Machine SERVICES

Abstract

E-Banking provides various e- channels for using banking services like ATMs, credit cards, debit cards, internet banking, mobile banking, electronic fund transfer (EFT), electronic clearing system etc. However as per the Indian e-banking scenario ATM is the most acknowledged than any other e-channels. The Indian ATM industry has seen explosive growth in recent times. The present study has made an attempt to find out the perception of customers regarding various issues related to ATM like reasons to use ATM cards, purpose of using ATM and various problems while using ATM card services. The study concludes that ATM is very convenient mode of electronic banking. The demographic relations among various issues are also highlighted in this study. To achieve the objectives a survey of 178 respondents who are using ATM services has been conducted and the collected data was analysed using descriptive statistics.
Key Words: Electronic banking, ATM Services, Customers Perception