FACTORS AFFECTING CUSTOMERS ATTITUDE TOWARDS BUYING CARS IN PUNJAB

Abstract

Automobile industry is picking the pace of growth followed by government`s policy to improve the link road with highways and connect the whole India through road network. This Study made an attempt to examine the Punjab`s people who made the car as essential elements for their lives which is driven by many factors. Punjab was the destination for the study wherein 500 respondents were chosen through simple random technique with the help of structured questionnaire. However, four factors were extracted through factor analysis techniques namely safety features, quality features, value package, and performance which directly influence the customers attitude towards buying cars in Punjab Keywords: Cars, Automobile Industry, Customers Attitude